How Do You Market My Park Once It’s Listed?
You’ve made up your mind... you’re ready to sell your mobile home community.
However, you’re curious as to who it will be marketed to once it’s listed. While there are several parties that might be interested, it’s important to know who is going to be seeing your listing.
When you work with a real estate broker like us, it’s important to ask questions about where your listing will be marketed, so that you know what to expect from a potential buyer. Below, you will learn about some of the best places we could market your mobile home park investment once it’s listed.
The internet is one of the single best resources for listing your mobile home community. There are websites that specialize in buying and selling these parks, such as Crexi. A professional broker can help to maximize your online exposure through a number of websites.
Once your property is listed, you’ll be able to showcase the listing to a wide range of potential buyers, from private individuals to investment companies.
By having your property visible to such a variety of eyes, you stand a greater chance of getting some truly lucrative offers. With that being said, there are some things you need to consider:
Some real estate websites that center on mobile home communities have thousands of active listings at any given time. As a result, your listing could get lost in a sea of other listings. A top-quality real estate broker can help to bring your listing to a wider audience by promoting it through high-quality pictures and paid ads that allow your property to rise to the top of the search results.
Some real estate brokers, such as our investment broker Virgil, deal specifically in mobile home communities and nothing else. Rather than utilize published listings, real estate brokers sell via pocket listings to their network of buyers and investors.
With pocket listings, the sale of your mobile home park isn’t made public. This might sound counterproductive. But you have to keep in mind that your mobile home park broker will disclose your property to buyers that they feel are the most qualified to complete a purchase.
Your broker will need to contact multiple candidates to see who has the best offer, but the effort is often well worth it.
Depending on the broker you ultimately choose, they may have a substantial network to market to. Some brokers only showcase a couple of listings at a time, while others might have dozens.
This method can take the longest for your broker to employ. However, directly contacting real estate investors to market your mobile home park investment can pay off with huge dividends in the end.
Under the direct contact method, your broker will directly reach out to parties that they believe may be looking for investment opportunities. While this can take some time, it allows your agent to directly speak with potential buyers. They can highlight the unique features of your property and work as a matchmaker of sorts to find a buyer that will be a great fit.
The primary drawback of this method is that it can take a little longer to find a buyer. However, once you find that buyer, your transaction could be a lot smoother from start to finish.
Learn About Your Listing Options
At Virgil Brooks Investment Real Estate, we can assist you in selling your mobile home park community for the best price.
If you are ready to take the first step, we invite you to contact us right away.
Together, we will walk through your options for selling your mobile home park in a way that’s custom-tailored to your needs.
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